Why be manipulated by hate when you can choose desire?
It's not a magic bullet. Desire can be used to manipulate people as well; so this choice doesn't substitute for critical thinking. And the lines between "desire" and "greed" (for example) can sometimes be blurry; so self-awareness and the ability to listen to feedback remains vital.
But it's a choice that everybody can make, and it seems to lead to hanging out with a much more entertaining, seductive, and generally pleasurable crowd -- and having a lot more fun in the process ... which is a good thing because Everyone knows: fun rules.
And there's a lot you can do with the energy unleashed by desire ...