I use seduction in both senses of the dictionary definition:
- The process of seducing.
- The condition of being seduced.
- Something that tempts, attracts, entices, or seduces -- or has the qualities to do so
While the roots of the term are from the Latin seducere ("to lead astray"), I believe that seduction also applies in positive ways -- yielding clarity rather than obscuring, helping people find paths to truths, and generating desire that can become the basis of transformation.