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I use seduction in both senses of the dictionary definition:

    1. The process of seducing.
    2. The condition of being seduced.
  1. Something that tempts, attracts, entices, or seduces -- or has the qualities to do so

While the roots of the term are from the Latin seducere ("to lead astray"), I believe that seduction also applies in positive ways -- yielding clarity rather than obscuring, helping people find paths to truths, and generating desire that can become the basis of transformation.

See also: Seduction is, Art of Seduction